You’ve listed your home with a real estate agency. You’ve patiently waited for the right offer. Now, the time is coming close for your listing to expire. Whether you agreed to an exclusive right-to-sell listing, exclusive agency listing, or an open listing, the end of the listing agreement can be a daunting milestone. You never expected your home to remain on the market this long, so you are disappointed. However, with a few strategic moves, you can prevent your real estate listing from expiring before you find a buyer.
Review potential buyer feedback
If you’ve had interest in your home but no reasonable offers, take a look at the feedback from your potential buyers. If the comments are similar, it’s worth taking a look at what you can do to make your listing more appealing! If there are glaring issues (structural issues, very outdated rooms/features, natural risks like flooding or warped siding), you may have to consider taking your house off of the market until those issues are resolved. If some of the things are smaller, cosmetic issues (the color of the front door, the knobs on your cupboards, etc.), it is definitely worth spending the small amount of time and money on those updates if it will get you an offer quickly!
Review the market and compare with other homes
It is possible that since your home has been listed there has been a change in the market. If you listed your home right before the market trends switched to a buyer’s market, you may be overpriced compared to other properties in your area. Check out the market or ask your real estate agent to look into it for you. If your home is still in the target price range, you may need to do some visiting to the other homes in the area that have garnered more interest or seen more success. How does your home compare with the other similar properties? Are there features they all seem to have that your home lacks? How are their marketing techniques used? Based on the answers to these questions, you may want to do some revamping of the property or advertising. This leads to our next point of marketing strategies.
Review the marketing strategies used
If other properties are having more (and quicker) success on the sales front, you may need to evaluate the marketing strategies you have used up until this point. If you’re working with an agent, this may be their area of improvement. Check-in with them on what they’ve done and their rationale. Why did they choose the descriptions and images they did? If they held open home showings, what were the features they talked up vs. those that they downplayed? If your agent is unwilling to reevaluate or resentful of your questions, this could be a red flag. If your listing does expire, you may need to consider looking for a new agent in the same or different brokerage.
Find a different way to sell your property!
If you’ve done all you can and your timeframe closes on your listing agreement, we’ve got some good news. You can avoid the listing agreements, headaches, and stress of trying to sell your home by working with Sweetly! With our process, you receive a portion of what we anticipate your home will sell for so you can begin the next step in your journey. Once we resell your home you’ll get a second payment for the balance of the actual resale value.
Our business is named Sweetly for good reason. We take the pain and stress out of selling your home, and allow you to sell your home without having to list it “for sale.” Our fully licensed brokerage team of realtors has over twenty years of experience working with and satisfying their clients. We’ve worked tirelessly to design our business around this new real estate model, and we want you to experience the success and relief that comes from working with us!
If you are interested in collaborating with one of our licensed and experienced real estate agents as you prepare to sell your home, reach out. To talk to one of our agents, you can contact us via email at email@example.com or by phone at 780.477.9338. If you have general questions about our process, you can also simply fill out the form on our website. We can’t wait to hear from you!